Choosing the right digital marketing services for your organisation is one of the most challenging deals in the age of digital media. For any campaign to be a success there has to be an understanding about the client and the product followed by delivery. We believe in crafting your digital strategy to help build digital brand awareness, reach target audience and to optimize digital spends to deliver high conversion rates.
Our services are focused on creating need oriented solutions and strategies that are a consortium of both online and offline interactions. We have an expertise in creating customized digital marketing solutions that cater to industry specific challenges and the needs and dynamics of the consumer. Our all round digital marketing support offers capabilities ranging from understanding and mapping consumer sentiments, measuring reach and effectiveness and optimizing and calculating returns on media investment. You can customize from our services yourself or let us help you build an integrated mix based on the needs of your brand and business.
Media planning and buying is the process of strategizing, negotiating, and purchasing ad placements, or “inventory.” When planning what inventory to purchase, we take into consideration the product being advertised, target audience, and campaign goals. In addition, not only are we responsible for making the initial purchase, but also for continuing to optimize performance throughout the entire campaign lifecycle.
A brand is the personification of an organization, product or service. It is the primary source of a relationship with a customer. It builds goodwill/equity over time. People are loyal to brands, not products or services. Your brand’s equity is the result of the total sum of the experiences that people have with your brand, from its ads, its retail experience, its purchase, is use, its support services and its myths and legends. Our focus on creating and managing a coherent brand strategy across multiple channels helps you grow your business over time.
Social media and content management
Simply creating and delivering content to social media outlets is no longer enough. Working regularly with Google analytics allows us to get valuable insight on which content is most effective on what platform. It also allows us to fully automate publications to any number of Facebook profiles or YouTube channels. If the content needs to be promoted for a particular duration and taken down after that, we can use automation to maximise the impact of the campaigns for the desired period.
Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline). With the right skills, processes and technologies, we can uncover the vital information about how you engage with your customers, effectiveness of your engagements and give you the data on which to take action to improve the outcome – business results”.
CRO is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads, etc. Put another way, it increases the percentage of website visitors who experience the “aha moment” that turns passive browsers into valuable conversions.
Targeted offline advertisements
Although the reach of digital marketing is undeniable, there is still a world of opportunities for consumers to be reached through offline advertising. According to a study done by Google, traditional offline mediums like TV, radio, outdoor and print still play a unique role in encouraging online searches for businesses, products and services. Marketing that utilizes a strategic mix of both offline and online tactics help businesses reach a wider variety of potential customers. Traditional, offline advertising gives you the ability to bring your products or services to your target audience through TV, radio, direct mailers, newspaper ads, billboards and more.