The young rural youth of today often migrates to bigger “cities” in search of employment but the ultimate is not always as expected. Some end up doing odd jobs, some join the unemployed category, some join crash courses and some also get astonished by the lures so much, they end up in a bad place. To sum up, very few get their hopes fulfilled of a decent living just for the lack of awareness about options in their native place and lack of a skill set early on. This is certainly not how fresh college graduates or young diploma holders from the rural areas need to end up. The winds are changing directions and certainly so is the scenario in District Kangra of Himachal Pradesh.
The aim of a rural BPO as one of the major concerns at Development Logics is not to furnish some shining employability advertisements but to enable exposure opportunities for the youth and to enable widening their horizon to think out of the box. It is imperative that rural India is also brought under the umbrella of nation-wide development. The idea at Development logics is also not just to employ youth that has the competence; the focus is also on training and skill development. There are remote jobs that can be taken up by young people and they can enthusiastically and efficiently do it. Often there is a bridge between the job and these people: the overlapping skill set. This is another idea incorporated in the theme of Development Logics. Overall development of an individual to be employable is of great importance today. However there are certain challenges in a rural BPO environment and means to tackle them:
1. Rising above data entry: There is a need to generate demand and project a rural workforce as more able and ready to do more than just data entry. For that, there are tie ups with more and larger companies and regular checks to identify clearer niche service segments that the youth are better skilled in and can more efficiently do.
2. Building customer confidence: The rural youth, often simplistic in approach learn a great deal as the BPO progresses towards building confidence among the customers and delivering quality service.
3. Training: One of the major concerns, training is an ever on-going process. The bigger challenge is to cost effectively train youth in the skill sets of a job along with business skills. The skill set can range from expenses handling to archival and the newest Live Chat Support.
With all this much more, we can never claim to be reaching the ultimate but with all this happening as a responsible organization and business it has become imperative that everyone joins hands in reaching to some point of sustenance. The Digital India will never be real unless the rural divide is bridged and empowered.