Is your website safe from Hackers?

Is your website safe from Hackers? The only answer to that is No. The ways you are going to build a website is custom code maybe, a high end and good CMS like WordPress and Jumla or an elementary website builder. There is no rocket science to build a website. And none to secure it either. The only way by which as a developer or business owner you can protect your website is regular maintenance and continuous security checks. If you are a developer yourself, you will need to follow the Good Code practices and secure programming techniques in order […]

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Advanced tips to maximize time on site and conversions

Digital marketing is undoubtedly the most critical factor for the success of an online business. Following these advanced tips, marketers can maximize visitors’ time on their websites and eventually increase sale conversions. 1.) Right Content Marketing Mix Adjust the overall length and format of your website content that appeals to different kinds of readers and increases time on website and conversions. Intersperse your content with short, informative blog posts as well as videos and info graphics. Master the art of headline /tagline writing as even the most comprehensive blog posts go unnoticed without a powerful headline. 2.) Website design and […]

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Features of Twitter self-service ads platform for SMBs in India

Quoted by Twitter on their website to “Grow your presence on Twitter” and to “Amplify your messages and promotions”, the micro blogging website earlier in September announced Self Service Ads Platform expansion. This expansion has scaled up straightaway from 33 countries to 200 countries now. In a post published on their official blog, Twitter has shared that now SMBs (Small and Medium Sized Businesses) can reach their target audience on twitter in 15 languages. And the interesting thing as focused on the website is also the fact that you pay only when people follow your Promoted Account or retweet, @reply, […]

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Facebook Ads vs. LinkedIn Ads

With the increase of social media marketing, people have started making much of social media platforms. Social media platforms are being used by many ways, and one way to use social media effectively in marketing is by using it for advertisements. Social sites like Facebook and LinkedIn are becoming popular among the people these days. Both of the mediums provide benefits of creating your ad there and circulating all over. Though your ad preferences for both the cases will be different. Below we’ll explore how both the platform differs and which proves to be better than the other. When people […]

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Make Live Chat Effective with these tips

Live Chat is growing as a need for Customer Relationship and Management these days. It is an impeccable tool that does not need much but does wonders to your sales at the same time. However often in the process, live chat agents make certain mistakes that leave the customers in a fix and some I’ve even heard them say that the live chat agents are exaggerating the problem itself that they have been employed to take care of. Here are certain tips to make live chat effective. Do not let them feel that they are talking to a Machine Ofcourse […]

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5 Tricks to Improve Your Website Content

Content has played the most crucial role in getting traffic to anything on the internet. Organic search brings in the continuous inflow of visitors even when you are not promoting or actively talking about your website anywhere else. All of this has made it kind of compulsory to have one SEO analyst in your web-space to get things going smooth. Now if you are looking for some DIY stuff to get some ideas for creating content, you are definitely in the right place. Keywords: For those who don’t know, keywords are the specific words which have a percentage score on […]

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The Top Free Marketing Tools For Startups

With a significant consumer shift from traditional to digital media, internet marketing has become a pre- requisite for small businesses and also start ups. Internet plays a significant role in the shift of shopping medium as more and more customers today have smart phones that help them indulge in online shopping for their desired products and services. Shopping for anything and everything is just a click away with a variety of options available online to choose from. Type your desired product and service in any of the search engines and all you get is a plethora of options to choose […]

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5 Ways to get your business noticed online

India has crossed the 350 million mark in the number of Internet users. If your business isn’t online today, you must rethink your claim to sell again. And if your business is online, you need to start working on getting noticed. If you are at the startup stage in your venture, odds are that you want to get some traffic, some attention anyhow and feel good about it. Who doesn’t? Getting noticed doesn’t mean that you go after peoples’ lives to buy your product or service, or that you get published in articles. Well, it builds on a lot of […]

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