A visual product has no better marketing platform to showcase and generate sales & referrals than Instagram. It is being used by more than 300 million users globally and is one of the simplest social media platforms where you can simply click a picture and upload it. Marketing on Instagram is almost as simple as using it is.
Around 76 million people use Instagram on a daily basis which gives marketers not just a big customer pool but a possible loyal clientele as well. The problem with Instagram initially was the fact that it was only available for iOS devices but now it is available on almost all platforms. The most reputed and famous brands are on Instagram with a follower’s base of an odd 500+ Million and if you are a brand, it is time right now you build a social media presence.
The big question is what are the things to do once you create an account on instagram?
1. Add a link to your website: The only place you can put a link on Instagram is your profile, so you must not miss out on it. You can even keep this as a dynamic space where you update your blog posts or recent product link regularly. If you need to track Instagram specific traffic write to us.
2. Highlight Products and Services: Needless to say you can click pictures of your products and upload them but if your customers post photos with your products, share them as user-generated content (UGC) and tag the users and make your followers famous. If you offer just services, you can take photos and videos of key employees, customer interactions or other related actions such as navigating your website. Another option is to show before-and-after photos that represent the service you offer.
3. #Hashtags: To get the maximum traffic and engagement, include relevant hashtags on your posts. Add hashtags that are related to your business, your post and your target audience. Audience specifics are good, just adding a popular hashtag and aiming for numbers will not help the cause, instead it might just hamper the brand’s reputation. Try to use 10 to 15 hashtags per post. Do not loose relevance in using hashtags, if your post can justify only 5 hashtags, use only 5.