E-commerce has taken over the mainstream marketing in a way nobody thought of a decade ago. To the world, eBay was a flop and Amazon had taken the market dive. But things soon changed and over the years they have for good.
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Here is an article about how to boost E-commerce sales through simple tips:
1. Don’t Say bye: Your Ecommerce website should never have a page that says ,”Thank you for shopping. Come back later” A dead end seems like you not wanting to sell anymore. You have to give the user suggestions and ideas every step of the way and even when he is done shopping show him more.
2. Set up an attractive counter: Just like a regular supermarket, you tend to pick up the extra chocolates or gum at the counter while the bill is prepared. You have the same option here too. You can display small ad-dons while the user reviews his cart and make the small buck while he’s checking out as well.
3. Reputation is everything: You might be an online store like Flipkart or Snapdeal mostly not responsible for the stuff your sellers ship to customers. But do not say or feel that your sales are not your responsibility. Build a good social media image by replying to user queries online and sharing content that shows your intent and alignment with the customers.
4. Encourage customer feedback: It is no rocket science that every customer likes to review an item before buying and he would rather read a few comments and be surer than see positive likes. You can leverage users to write reviews in lieu of something of value.
5. Do not ever drive traffic to your home page: All your paid traffic should be directed at landing pages and these pages should be very meticulously planned and created.
6. Get an App: You have to have an app made solely about your business where customers can purchase quickly. The app can also be used to send push notifications for new offers and products saving you a lot of money on SMSs which most of the users have stopped reading after the coming in of WhatsApp.
7. Testing is very important: Don’t build an interface and let it out there in the open just like that. Have your employees purchase stuff, ask friends and family to do the testing and get reviews when you make any major changes. The user experience is the key after all, if the user likes what he sees, he is going to buy it.