We know for a fact that the way Internet is going to change in 2016 is going to be a lot different than a lot of other years. Why? Well, Facebook is set to launch Instant Articles, Google has its own story in play, and advertisers are shifting to vlogs and graphic rich content. SEO is losing sight if only looked at the text.
Image Source: Signalz.com
Here is what you need to do for marketing content properly in 2016:
1. A blog isn’t just enough:
Last year the amount of video from people and brands in Facebook’s news feed increased 3.6X year-over-year. People like the 15 second videos that convey all there has to be. And many brands have adapted wonderfully by bringing all sort of product and service ideas in that frame. If you just have a textual blog, make it graphic rich, add some cool features here and there, probably even start a video blog.
There is a lot of resource investment into building language repositories. If your website can be multilingual for your demographic, go for it. If Facebook isn’t enough for you to market and even if you think it is, go beyond it and reach out to places and networks otherwise unreachable.
3. Quantity is done:
Gone are the days when you could flood your website with text with good SEO score and get a million hits. Every search engine now behaves smart and such marketing is not promoted anymore. The quality of content, the way users perceive what you post is all that matters now.
4. Learn your audience:
If you are reading this, there is a good chance that you have an analytics tool on your website. A thorough study of the people who visit your website or are your potential visitors is a must. Know what they want to know, see what they are searching for and create content based on that, so that you get more traffic and the existing customers are satisfied.
5. Measure your strategy:
You cannot enter a dark area with no points of looking back because it means time and money. Create measurable targets and evaluation criteria for the plans you make. Assess periodically and decide if you need to follow the same content strategy or not.