Content has played the most crucial role in getting traffic to anything on the internet. Organic search brings in the continuous inflow of visitors even when you are not promoting or actively talking about your website anywhere else. All of this has made it kind of compulsory to have one SEO analyst in your web-space to get things going smooth. Now if you are looking for some DIY stuff to get some ideas for creating content, you are definitely in the right place.
Keywords: For those who don’t know, keywords are the specific words which have a percentage score on your website depending on which any search engine indexes your page on its result for that keyword. Now what people do mostly is place keywords in their content at irrelevant places. Bots are smart these days and they prefer legitimacy over anything else. A trick about keywords is to place them evenly, lets say a couple in the first paragraph and then evenly distributed throughout. It is also important to keep a track of the optimal keyword density which ranges from 3-5% , exceeding which could land your webpage in the spam results.
Headlines: Does this need much mention? People are eager these days and restless about information. In order to make someone click a link you posted or to make someone read more than the by-line. You have to make that headline and by-line catch and interesting enough. Use action verb phrases over headings like text books.
Clear and Clean: Too much graphics, weird, floating an flying fonts don’t attract users. When someone is going to read or if you want them at least to do so, give them good design, subtle and global fonts that are supported by all browsers and clean text with good spacing. Content placement will also fall under your content strategy.
SiteMaps: We talk about sitemaps a lot, don’t we? Well, the reason we do is because they are important. In my opinion and experience, well written and well placed content are both needed and at the same time.
Update both Dynamic and Static Content: Dynamic content will include blog posts and updates while static incorporates your Website’s general information. Updating both of these are very important. Now let’s talk about dynamic first, one level of updating is frequent posting of content: let’s say at least once a week if your business needs be. The next level is updating and making changes about any new happening on the subject of the post. This makes your audience believe that you are actually serious about what you are doing.
Static content should be changed once a year at the minimum according to my experience. Reasons being that your business or services are expanding, changing and shaping as you grow and also so that you have returning visitors re-reading about your website and posting their suggestions.