Business Development

5 Content Strategy Building Tips

In the digital world today, building an online presence for yourself is very important and this process can be fairly time consuming and often, frustrating. But that does not diminish the need for having a content management and creation strategy. To begin with, building a presence online, like offline is not going to happen fortnightly and like in the physical space it is important to let people find you, interact with you, get to know you and trust you above all. If you are confused really about where to start from, don’t worry, you have started very well. There is […]

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Twitter’s new advertising tool for small businesses

Since the self service ad platform in 2013, twitter has developed a range of products to help small scale businesses achieve their marketing goals. Twitter is putting a lot of focus on expanding and monetizing its ad platform and a couple of days ago it launched the “Quick Promote” feature.     What is this quick promote? When you register your business with twitter, it gives you your own Twitter analytics dashboard and here you can pick up the best performing tweets and have them targeted to an audience that is most likely to be interested in what you are […]

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Why should you add live chat support to your business

Why should you add live chat support to your business

It is a proven fact that companies across the globe are taking their businesses online so as to cover every segment of buyers and increase their profitability. The changing trends in shopping have led to an online retail business revolution as more and more shoppers opt for non -conventional online shopping. Online shopping not only ensures convenient buying but also timely delivery of products at your doorstep. The convergence point of all marketing strategies is cutting down operational costs and increasing sales. Live Chat Support is serving as an essential tool so as to generate sales leads that gets converted […]

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Mobile SEO – a priority

The advent of smart phones and tablets has led to an increase in the number of mobile phone users who  use internet on the go. Particularly, a  huge proportion of internet users is constituted by mobile users only. Ongoing studies indicate that the presence of search friendly mobile websites has become a pre-requisite for the online visibility . Mobile SEO has become crucial for the online success of an enterprise as mobile communication continues to grow. Recent reports on internet searches suggest that an increasing number of searches come from mobile devices. This verifies the need for optimizing your website […]

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6 Tips to successful LinkedIn Articles

6 Tips to successful LinkedIn Articles

The buzz since 2014, LinkedIn had opened the publishing platform for all users which has helped them showcase content and improve their professional credibility as well as reliability. Unfortunately many users are still thriving but in vain to gain the visibility that they need. To publish articles on LinkedIn it is important to keep up with new content majorly because of the fact that this network is dynamic at all levels. You must have it thought out that what type of content would work best for you on LinkedIn if you wish to reach where you plan. But then how […]

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Varun and Suyash Sharing Birthday Cake